Packaging as an Important Marketing Tool Assignment

Packaging as an Important Marketing Tool - Assignment ExamplePackaging is alpha for preserving quality as well as building a communication channel between manufacturers and buyers in the form of information and convenience. For example, packaged food items argon often served with information regarding its nutrition level and ingredients as well as are packed in a convenient manner for the customers use. It is through these features that manufacturers hightail it to build a relationship with their ultimate customers with the advantages of packaging. Moreover, packaging also plays important functions with the objective of seeking that products are packaged and distributed to end consumers with appropriate weight, quantity, measure and quality as per the industry standards. Hence, packaging also contributes to the enhancer of the production and distribution process (Brody, Development of packaging for food products).In the present business scenario, with the maturement of different technologies, the packaging is seemed to be playing an effective role in offering different types of products to ecumenical customers. Notably, with rising awareness among customers, intensification of competition as well as a greater need for enhancer in the distribution process, have essentialized computerized packaging systems. With this development, companies are now able to obtain higher follow efficiency in their packaging process (Brody, Development of packaging for food products).Market Competition In the recent era, market competition has aroused to a significant level due to the arrival of sore companies as well as products. Moreover, companies are observed to be offering products resembling identical features and use in the form of close substitutes. In this respect, companies have focused on developing innovative packaging ideas as a differentiation strategy.